3 Simple SEO Tips for Restaurant Suppliers
How dealers can directly improve their website’s SEO
It should not come as a surprise that here at Place1SEO, we are always researching tactics for improving your website’s search engine optimization (SEO). It is imperative to keep up on new and trending SEO tactics as search engines such as Google and Bing continue to update their search algorithms. A recent study revealed that a whopping 93% of all online experiences begin with a search engine.
What is SEO?
Search Engine Optimization, or SEO, is an essential aspect of successful online marketing. In layman’s terms, SEO encompasses a variety of tactics with the intent to make your website more accessible for search engines to locate, read, and provide your site’s content to search engine users. A website utilizing proper SEO strategies will appear higher on the Search Engine Result Page (SERP) and therefore, your site becomes more accessible to potential customers.
For a fuller overview of SEO, check out our blog post, SEO as the Cornerstone of Your Foodservice Business’s Online Marketing.
We work diligently to ensure our website’s core SEO needs are addressed. That said, there are SEO strategies that you, the restaurant supply dealer, can directly take to improve your company’s search engine ranking.
Tip #1: Answer Driven Content
Have you ever found yourself looking for a quick recipe and Googled an exact question or statement and found your answer at the top of the search results page in a “featured snippet” box? Just try searching for a keyword phrase like “How do I make Sourdough from scratch?” to see Google’s featured snippets in action. Search engine users can find their answers fast without having to click into an actual webpage. Adding answer driven content to your site will increase your sites’ chances of being displayed as a featured snippet or returned as a voice search result on Google Assistant.
An easy place to start implementing answer driven content on your website could be on the About Us or Service Pages. Consider the common questions you address for customers and write out a succinct, focused, and explicit answer to those questions. Once applied to the site, the next time a question relevant to your answers is searched, Google is more likely to pull information from your site, potentially drawing more search engine users to interact with your business. Your Account Manager at Place1SEO can help you plan and develop answer driven, SEO rich content for your site.
Tip #2: Imagery
According to Search Engine Land, site imagery is becoming an increasingly important aspect of strong SEO. Google’s Senior Webmaster Trends Analyst, John Mueller, tweeted, “that images are (once again) gaining importance overall on the web, and a reminder to think of them as a way of enabling users to find your content through Google Images / image search.”
Adding imagery to your site is as simple as making the content accessible to your Account Manager and instructing where the images should be placed on your website. Consider the imagery not as decorative but as strategic in boosting your SEO ranking. Including additional SEO efforts like Schema Markup on your logo and product images is also a great way for Google to better understand your website when determining to put it in front of a user.
Tip #3: Local SEO Keyword Optimization
The world wide web truly is world-wide but rising in SERP ranks on even a national or regional scale is a daunting task for a website to take on. That is why, here at Place1SEO, we have a strong focus on Local SEO to directly target buyers in your area. A best practice for local businesses is to focus on adding local, location-based keywords and phrases in your copywriting that is specific to your local market. We are not trying to recommend “Keyword Stuffing” as it makes most pages difficult and unpleasant to read.
We encourage you to audit what is on your website every so often. Where can you add a few sentences, or a paragraph that better illuminates what your business does, where, and why? For instance:
- If you service a major city, what neighborhoods or zip codes receive free delivery?
- What are the names of your local neighborhoods that you provide repair services to?
- What are you located near?
Incorporating focused, local keywords like this reinforces the language folks in your area may be searching for. Additionally, it helps search engines gain a deeper understanding of your business, and its expertise. When you have new copy you are ready to update your website with, simply reach out to your Account Manager for updates.