Display Ads: Do They Work?

Display Ads and Indirect Sales

• Major purchasing decisions, such as commercial kitchen equipment purchases, tend to have a long buying cycle-- typically one month to a year. Once a customer has expressed interest in a product by viewing it online, continuing to remind them about the product through display ads increases their chances of returning to your website by 14%. Those who do return to your website are 15-20% more likely to make a purchase!
   
• Display Ads can increase your foot traffic by reminding customers that you are just around the corner. Even if they do not click on the ad, you are succeeding in keeping your brand on their radar.
   
• Brand recognition, retention and reliability are also incredibly important. Ads re-targeted to customers who have already expressed interest in your brand have led to a 1046% increase in branded search after four weeks of re-targeted ad exposure. It’s important to remind customers of your brand--and continue to remind them after their purchase. After all, repeat customers have the best ROI!