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Google Call Ads

Get the Most out of your Google Call Ads

Get the Most out of your Google Call Ads

Mobile device search is increasing in popularity and is spanning demographics. This shift emphasizes the importance of optimizing your online marketing for mobile-first search. A popular CTA (Call-To-Action) for mobile advertising is a direct call  with or without visiting your website first. The mobile device user wants immediate answers, and a quick phone call is the easiest way to complete the task at hand. In the foodservice equipment and supply industry this is even more common, as questions often need answering prior to a purchase.

What Can You Learn From Your Google Ads Call Log?

Dealers should absolutely pay attention to the call log for their Google Ad campaign, which can be found in the Reports section of your Google Ads dashboard. Analyze call trends over the months to further optimize your ad campaign and to potentially update call answering availability.

  • Call Type: What % of calls are from “Mobile Click-To-Call” versus “Manually Dialed”
  • Status: What is the % of Missed versus Received Calls
  • Start Time: Review the day of the week and the time for missed calls
  • Call Source: Understand whether calls are being received directly from Google Ads or if users visit the website prior to calling.

Monitoring your campaign results and adjusting accordingly is always an essential part of any successful Google Ads campaign. Need some help getting that campaign off the ground? Contact Place1SEO and we can get started turning mobile users in your area into new customers!

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