Google is Giving Brick-and-Mortar Stores a Boost!
Google Shopping Ads Bring Customers Into Your Store
Google Shopping Ads have developed into a highly effective way to promote and sell your products online, but what if your business’s primary goal is to sell products in-store? Well you’re in luck, because one of Google’s latest features now allows brick-and-mortar store owners to do exactly that!
Google’s latest update includes a new shopping feature called Local Inventory Ads. Much like standard shopping ads, Local Inventory Ads promote products for sale, but instead of directing users to a webpage to purchase the product online, they direct users to a store’s physical location where the product is available for purchase.
Make the Most of your Google Shopping Ads
Local Inventory Ads work in conjunction with Google Shopping Ads, and they provide a groundbreaking new opportunity for brick-and-mortar store owners to promote products online!
- These ads can divide your inventory by channel: online, in-store, or both.
- To verify stock for these ads, a Google representative will come to the store to check inventory. Verification may also occur over the phone.
- Google loves to see businesses taking advantage of new features: using Local Inventory Ads is likely to give you an advantage in ad rankings over competitors that doesn’t use this feature.
With the introduction of Local Inventory Ads, Google is in part trying to level the playing field to give brick and mortar stores more traffic and increased sales. If you sell from a physical store and want to see an increase in foot traffic, Local Inventory Ads may be a great solution for you!