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May’s Google Core Update

May’s Google Core Update

 Today we wanted to share some news about a recent Google Core Update, to keep you informed on the latest SEO trends.

Google makes small tweaks to its algorithm all the time. On average, they make updates 500-600 times per year. Most of these updates are small, and often unnoticed by users and SEO experts. Only a handful of Google’s updates are large enough to warrant notice; these are called Google Core Updates. In early May, Google announced it was rolling out its second Core Update for 2020.

Core Updates are indicative of noticeable changes that will affect search engine results across countries, languages, and industry sectors. This means that you may notice fluctuations in search rankings, especially when a core update is in the process of rolling out.

What Happened During This Core Update?

The May 2020 Core Update started on May 4th and ended on May 18th.

Many sources suggest the algorithm update was in part in response to how COVID-19 has informed and changed the search engine landscape in recent months. While this is certainly a factor, here are some of the key takeaways of the May 2020 Core Update:

  • Service Sector that saw the most change: News, Travel, Real Estate, Health, Pets & Animals
  • Social Media channels are ranking higher in search engines results
  • Increased visibility in eCommerce websites
  • Websites with updated content also noticed a website traffic boost

What Should I Do?

At the end of the day, Google Core Updates are standard practices for Google, and are not meant to be a headache for business owners.

Google’s advice for when algorithm updates occur is to focus on improving your website regularly. You should strive to continually improve the content on your website, to provide the best possible user experience for searches online. Adding key information, blog articles, recent projects, and other information that your audience cares about, is a great way to make consistent improvements to your website.

Google says the goal of a core updates is:

“They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers.”

There is nothing specific you need to do about an algorithm update, other than to continuing to focus on improving your business.

Not sure where to start? Schedule a meeting with Nic, our Account Manager today!

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