Introduction to Schema: Improving Your SEO Strategy
What is Schema and Why Does it Matter?
When trying to determine the most relevant and useful search results for a user, search engines like Google and Bing scan the information on a webpage to learn about its contents. However, scanning the whole page isn’t always the most efficient way for search engines to learn what your site is all about-- and that’s where schema comes in!
Schema, or structured data, is a data format that’s used to “mark-up” the most important info on a page and provide it to search engines in a way that’s easier for them to interpret. It’s like a shortcut that lets search engines quickly learn the most relevant info about your website, and better recommend it to users who search for your services. Properly implemented schema significantly improves the way your website displays in search results and is an essential part of any SEO strategy.
How can I get schema on my website?
Schema is typically applied by a web a developer in the form of a few lines of code that are hidden from normal website users but are visible to search engines. Be sure to ask your web development service about schema on your website to ensure they’re making it as easy as possible for search engines to find you!
Schema and Website Development with Place1SEO
Place1SEO’s eStore websites are built with a base layer of schema as a part of our template website build. We periodically review and update our code to make sure we are keeping up to date with the ever-changing schema coding practices.