Optimize Your Google My Business Presence with GMB Posts
If you manage a foodservice industry business with an online marketing strategy you are likely taking advantage of Google My Business. If not, then we urge you to check it out right away! If so, then our next question would be: are you taking advantage of GMB posts?Here are some of the great benefits that Google My Business Posts offer:
- Free advertising and promotion of sales, specials, events, news, or other timely information
- Enhance local search engine optimization (SEO)
- Boost your GMB profile on Google Maps
- Encourage call to actions by potential customers
- Use your creativity to differentiate yourself from the competition
With longstanding experience utilizing GMB for foodservice industry clients, the online marketing experts at Place1SEO know how to optimize the GMB platform and all of its functions, including posts. Read on to learn more about GMB posts and how you can use them for your online marketing strategy.
What Exactly is a GMB Post?
Because it’s called a “post” some people mistakenly believe that GMB posts are social media postings sent out from your GMB profile. And while you can share truncated versions of your GMB posts on social media, they are not social media-centric. Instead, think of them like a GMB add-on, a bonus feature.
Simply put, a GMB post is a free announcement that you can post to your GMB listing. It will be displayed at the bottom of your listing on Google’s search engine results page, and it will appear during Google Map searches. You can add images, video, and express your written announcement with up to 1,500 characters, though we believe messaging should be kept short and sweet. While not required, GMB posts should also include a call to action (CTA), because, well, why not? It’s free and provides another means of connecting with your customers.
Types of GMB Posts
GMB allows for four different post types, each of which offers a different option for customer interaction. Post types are:
- What’s New—whether relevant news specific to your company, or anything new with the industry, you can find creative ways of sharing it here.
- Events—great for promoting sales or special events happening at your company.
- Offers—here is where you let people know about your one-time or limited-time promotions.
- Products—emphasize specific products that you sell or announce the arrival of a new product.
Include a Call to Action
Not only can you get your customers’ attention with GMB posts, but you can encourage them to interact with your business. Thus, always try to include a CTA with your GMB posts. Google currently allows for the following CTAs:
- Learn More
- Order Online
- Call Now
- Sign Up
- Get Offer
What Else You Need to Know About GMB Posts
Ok, you’ve added a GMB post to your listing and shared it on social media—what else do you need to know? Well, most importantly, you need to know that GMB posts have an expiration date. In general, most GMB posts expire and disappear after seven days, though posts promoting events and offers can be set up with timeframes so that the post will remain in place until the end of the event or offer.
With this in mind, know that business accruing the most success with this online marketing tool are those who keep adding new posts as needed. Not only does this help keep your business prominent on GMB and Google Maps, but also helps boost—or, at the least, maintain—your SEO ranking. Sharing your posts on social media naturally ups your game in these regards.
Place1 SEO Can Help Your Business Optimize GMB
If you want to learn more about the benefits of GMB posts and how to set them up, check out GMB’s Help Page. Or you can contact the online marketing experts at Place1SEO. Our online marketing team has a stellar record in helping its foodservice industry clients build an effective online presence that maximizes all online marketing tools, such as GMB posts. From website development to full-service social media marketing and targeted campaigns, Place1SEO can boost your foodservice industry eCommerce business. Contact us today at 239.228.8837.