Inbound Marketing by Place1SEO
Online marketing, also known as inbound marketing has increased dramatically as technology trends are geared more towards computers and mobile devices rather than TV and Radio ads. It has become imperative that local and national brands develop a strategic online marketing plan that comprehensively addresses the various marketing venues. Competition is fierce and a strong online marketing presence can mean your business gains that competitive edge. Your internet marketing strategy should include but not be limited to; search engine marketing (SEM), search engine optimization (SEO) and social media optimization (SMO). Our marketing agency helps you to maneuver through the advertising options and will develop a plan to meet your budget.
Website & Graphic Design
Place1SEO goes above and beyond to make sure companies are well branded and look professional through our process of virtual marketing. Our website design and graphic design strategies are to keep sites clean, appealing and optimized with technological trends. The website designs are structured to not only visually make a statement but also to promote engagement, keeping site visitors, whether they are clients or patients coming back for more information. Graphic design is used to brand the overall theme and culture of the company or medical practice, delivering a visual representation of what can be expected when a user visits the practice. With the internet’s rapid and continual growth, inbound marketing strategies are vital to keeping a competitive presence and need to be continually researched and implemented. Place1SEO takes control of streamlining website trends and code enhancements. We will do what it takes to maintain and grow your rankings. As an example of this commitment, many of our websites were re-created at no additional fee in order to meet the requirements of Google's mobile-friendly algorithm change, which came out in 2015.
Inbound Marketing relates to the efforts of drawing a targeted audience of web users to your website with relevant and interesting content. At Place1SEO, we focus on effectively generating content and spreading the word via the various social channels in an organized and consistent manner. Social engagement through SMO solidifies the authority of the website and its relative content priority in SERP. Using SEM, companies can invest in advertisement that only appears to those who- according to their browsing history- have interest in or are looking for a product or service similar to the one offered by your business or medical practice. SEO offers the ultimate goal of organic placement. This consists of monthly tasks to stay on top of site issues, errors, while increasing natural and organic keyword phrase website optimization. Local and national optimization plans are created to fine tune consistency, develop quality content and to formulate the delivery of relevant, accurate information.
Place1SEO maintains multiple analytic reporting features for your website and consolidates this information into a quarterly report which clearly defines not only the effects of the overall virtual marketing goals but also, trends and recent updates from search engines which may be effecting the basic reporting measures.
Social Media Marketing
Social media advertising and marketing show no signs of slowing down. More people than ever are using social media to shop, connect with doctors and businesses, and gain an in-depth insight into the interests of their friends and popular locations in their city. As social media marketers, we utilize a wealth of this information to ensure that your posts and advertisements are seen by the most responsive market. The development of social media marketing advertisements involves targeted research, graphic design, and a thorough understanding of your industry.
Major search engines like Google are paying attention to how often your social media pages are updated. The more often your pages are updated with insightful, unique content – the better! Having a team dedicated to keeping your social media profiles full of fresh content is key to a healthy social media campaign.
Perhaps one of the best ways successful social media marketing works for your business is that for each iteration of an ad or post, your organic audience grows. These are people who are interested in your business or practice and are likely to engage with you on social media. Through social media marketing your business is able to create a lasting impression and gain high-value clientele.