The Importance of Content Curation for Online Marketing Success
An important part of any online marketing plan is referred to as content curation. Gathering and creating quality content contributes to your website's value. Google will consider your website more valuable if you add interesting industry relevant content consistently. By contributing to industry forums, blogs or social media you build up a library of content which links back to your website's related content. These various resources full of relevant content make you an authority to answer questions for the search engines.
The goal of a Search Engine Result Page (SERP) is to provide information to the user which quickly and precisely provides answers to the phrase entered in the search request. The ranking of this search result is based on many factors. Algorithms collect and rank the information provided by a source and allocate domain authority. This authority dictates where the source's content will be placed on the SERP. If your content curation strategy produces focused and consistent quality content, you will begin to see an increase in traffic to your website. Our marketing agency will work with you to identify those questions which your potential clients are looking to have answered. We will create fresh content and spread the word to your targeted audience. Content Curation is a challenge but it is a worthwhile endeavor, in a competitive marketing arena.
Forms of Content Curation
There are various forms of content curation; it can be found nearly everywhere we go online. Content curation can take the form of
- New website pages
- Blog postings
- Online educational or news submission
- Social Media Posting
- Social Media Engagement
- Informative Videos
- White Papers
Blogging or posting a Tweet alone will not rank your business above your competitors, it takes a strategy. Content curation needs a plan. A concentrated guide to building content across the various mediums focused on topics which your practice plans to promote over the course of a year. A planned virtual marketing strategy delivers the message consistently and broadly while carefully referring back to the company or medical practice website. The brand of the company is visible and there is a call-to-action to engage the user further.
White Papers or Case Studies
Gone are random before and after pictures in a large undocumented gallery. Potential clients want to hear the story behind the picture and search engines want to find these relevant keyword phrases associated with procedures, symptoms and results. Place1SEO has created a method to expedite the delivery of these success stories or Doctor notes and the associated images. Call to find out how we can help your business to develop a dynamic and effective content management system.