Search Engine Marketing With An Expert SEO Company
Search Engine Marketing (SEM) is a strategy implemented to gain placement on first page results using paid for advertising.
In North America alone, advertisers spend approximately 20 billion a year on search engine marketing (SEM). Organic search engine page results should be the number 1 focus of online marketing and SEM strategy, however, paid advertising is an effective way to promote your website as you build up the websites organic placement. Paid advertising has another benefit as well. It supplies valuable research results regarding keyword phrase trends in your local market and offers suggestions for keyword opportunities which you may not have considered as part of your strategy. These SEM services through Place1SEO include paid search ads (advertisements on search engines like Google, Yahoo or Bing), paid search advertising, pay per click (PPC), cost per click (CPC) or cost per thousand impressions (CPM). Social Media Accounts also offer advertising methods which can further focus on your target market. Learn how our SEO company maximizes your visibility using effective strategies tailor-made for your business.
How Search Engine Marketing Works
The first step in using search engine marketing is creating a solid foundation. Using SEM strategy and concepts, you should ensure that your website content is sufficient and that every page is relevant to your industry and your message. Keyword phrases should be analyzed. Every page should have chosen long-tailed (more than 3 word) keywords assigned to them. These keywords must be visible in heading tags and have sufficient keyword density per page. Google's Adwords can help to research the keyword phrases your company should focus on. Competitive analysis offers another tool to evaluate your keyword strategy and determine where your advertising budget should be spent.
Once you have a solid structured website with sufficient content and keyword density you can then focus on paid for advertising. It is imperative that there are well crafted website pages to land on if you choose to pay for advertising on a particular keyword phrase. Plan how you will spend your advertising budget by setting up a 12 month keyword phrase strategy. Coordinate that strategy with web page creation, social media communication and planned company specials or events.
The most popular platforms used for search engine marketing is Google AdWords, Bing Ads and Yahoo. However, social media advertising needs to be considered when determining the marketing budget.
Place1SEO can help you to organize, plan and implement your virtual marketing plan. Using the services of an expert can lead to a bigger impact and better results, especially when they combine the power of SEM with other online marketing tools such as SEO strategy and SMO.