Social Media Optimization (SMO) With An Expert SEO Company
Social media marketing and optimization are two different strategies that share a complementary goal: communicating marketing objectives. We do this by accurately and consistently communicating a marketing objective like ads, specials, and events, through the use of things video, images, and hashtags. We perform in-depth market research in order to target the most receptive audience with ads & promotions, allowing for a higher rate of engagement and conversions with high-value customers. Additionally, as your social media audience grows, your business is that much more likely to gain reviews, which lead to new clients and conversions.
Optimizing a website using Social Media Marketing
Facebook, Twitter, Linkedin, Youtube, and the list goes on...
Place1SEO manages primary social media accounts to post relevant articles, each of which have been branded and linked back to your website. Each article or posting includes linking with anchor tags which all point to an item on a page on your website. The next step is to spread the good news. Secondary social media accounts are used to further spread the juice from these postings. This process takes weekly care. As the social media optimization trends change so do our processes.
When it Comes to SEO- Content is KING!
There are several ways to implement Social Media Marketing & SMO, including writing blogs, linking and structured coding. Google values content and the relevancy of that content as it relates to the overall message delivered by that website. That is why we focus on content, if your website and your social media delivers a unified structured message than Google will deem it more relevant to a search result. Hence, content is critical and we don't take that lightly.
Website Writing Commence...and never end!
There is no such thing as a completed website, it is as evolving as your practice is. A healthy online marketing plan takes this into effect while it strategizes a 12 month plan. Valuable insight is uncovered as Keyword phrases are researched and competitive analysis is completed. Websites need to be continuously improving. This what you can expect to see completed monthly:
- Keyword Research reveals a need for added pages...we add them
- Trend reporting for your medical practice shows a topic to be enhanced...we re-write that page
- SEO metrics uncover under-optimized page structure...we go in and add code and text to pages
- Case studies deliver valuable insight...we will guide you to deliver these so we can post them