Blogging should be an integral component of your online marketing strategy because it serves as a powerful tool that supports all marketing. Just consider these benefits a company’s regularly maintained blog can provide:
- Boost search engine optimization (SEO), driving traffic to your website
- Establish your company as a thought leader within your industry
- Work with and enhance your social media outreach efforts
- Expand your company’s outreach
- Enhance your brand awareness
- Educate your customer base
- Personalize your company
- Serve as ancillary advertising